Gap in fleet understanding of vehicle safety technology

A gap in driver understanding of advanced driver assistance systems (ADAS) has been identified in new research, emphasising the need for fleets to increase awareness of safety technologies.

The survey, from Venson Automotive Solutions, showed that confidence in ADAS technology is growing, with more drivers are open to adopting features, particularly those designed to enhance safety at speed. 

However, Venson’s survey of 300 motorists suggests there is a gap in driver understanding of certain safety systems.

According to Venson, almost three-quarters (72%) of motorists would use automatic emergency braking (AEB) now if they had it on their vehicle, compared to just 45% of drivers two years ago. 

The number of drivers prepared to place their trust in a collision warning system (CWS) has also increased by nearly a quarter (24%). 

Meanwhile, 20% more drivers now see the benefit of using lane keep assist (LKA).

Venson's survey also revealed that drivers increasingly prioritise vehicle efficiency over performance to align with net-zero goals. 

Notably, 69% of motorists say they would use eco-driving mode if available, a jump up from 56% two years ago. 

This shift supports fleets in achieving environmental targets, reinforcing their crucial role in helping reach overall corporate sustainability goals.

Simon Staton, client management director for Venson explained: “The prevalence of ADAS in new vehicles is growing and as the technology becomes standard in more fleet vehicles, drivers are increasingly likely to use it. 

“That said, some drivers remain wary of lesser-known ADAS features like blind junction view, traffic sign recognition (TRS) and overtaking sensors, which when used can enhance road safety and help reduce road fatalities. 

“While it’s good news that motorists are more willing to use ADAS, fleet managers who include training on how to use all ADAS features in their driver training programme, could benefit from enhanced driver safety statistics.” 

As vehicle technology evolves, convenience features are seemingly increasingly popular among motorists who are selecting their next vehicle. 

Park Assist tops the ‘wish list’ in Venson’s survey followed by heated windscreens. This trend, especially among fleet drivers who spend significant time in their vehicles, highlights a growing preference for labour-saving technologies that enhance comfort and ease of use.

Staton continued: “With the Automated Vehicles Act paving the way for self-driving vehicles to potentially be on UK roads next year, the growing acceptance of semi-automated technology like ADAS is encouraging. 

“ADAS plays a significant role in reducing accidents, and fleets have been instrumental in educating drivers about its benefits, fostering trust in advancing technology.” 

He concluded: “As automated vehicles approach, it remains crucial for fleet managers to continue their own education in order to help educate drivers, all helping to ensure a smooth transition to new technology.”

Fleet News offers expert advice on how to create a robust training strategy.