A new car rental product aimed at businesses has been launched by Northgate, with passenger vehicles offered on a seven-day plus hire basis to its van rental fleet customers.

Called Northgate Cars, available rental vehicles range from small city cars, mid-sized hatchbacks and saloons, through to larger family cars and SUVs.

Customers will be able to take vehicles as a bolt-on addition to existing light commercial vehicle (LCV) fleets on a flexible rental basis.

Launched in response to customer demand, Northgate says the new service provides a “comprehensive solution” for fleets looking to manage their shorter-term needs for additional vehicle types in an “efficient and responsive manner”.

Whether a lead-in vehicle is needed to overcome the delay in a company car’s delivery, or a seasonal peak in demand requires additional pool vehicles, Northgate Cars will supply the vehicle to suit the requirement, it added.

Northgate Cars will be overseen nationally by key account manager, Debbie Wallace, who joins Northgate with more than 30 years of experience in the rental and business rental sector.

“In launching Northgate Cars, we are delighted to bring this latest beneficial addition to Northgate’s mobility solutions to market,” she said.

“Fleets of all sizes experience peaks and troughs in demand, and while this is catered for with LCV fleets under our highly flexible van hire contracts, with Northgate Cars, passenger vehicles can now be added when needed.”

Supported by Northgate’s network of 68 branches, Northgate Cars rental vehicles will be available to customers across the country as a fully turn-key solution.

Vehicles will be offered to rent under a single Northgate contract and will be supported by a single account manager.

“Northgate remains committed to providing innovative, efficient and cost-effective mobility solutions for our customers and their drivers, and with a nationally available selection of passenger car rentals now available to business customers, we offer even more options to keep drivers on the roads,” added Wallace.