Octopus EV signs electric vehicle remarketing deal with Dealer Auction

Octopus Electric Vehicles has signed a fleet remarketing deal with Dealer Auction to create an digital marketplace for its used electric vehicles (EVs). 

Dealer Auction will provide a bespoke storefront and closed network experience for Octopus’ trade EV sales, which will feature both vans and cars from brands such as BMW, Audi, Tesla and Polestar.     

Dealer Auction has seen significant growth in its electric buyer base in recent years to over 1,300 active buyers. 

In 2024, it saw a 65% increase in alternative fuelled and EV sales across its platform, with recent successes launching Novuna and Onto’s EV stock. 

These active buyers were key in Octopus EV’s decision to partner with Dealer Auction, in addition to several recommendations, it says.

Sinead Readman, director of fleet operations at Octopus Electric Vehicles, said: “The leasing market for EVs is booming in the UK and we’re now seeing those cars enter the second-hand market, which is a great thing for drivers. 

“Dealer Auction is the ideal partner for launching our new digital marketplace. Its established network of EV buyers gave us confidence that we will be getting our high-quality vehicles in front of the right people.”

Dave Pretty, head of OEM and fleet at Dealer Auction, added: “Selling electric vehicles is a new, unique challenge for the automotive sector. 

“We’ve invested a lot of time to finding the right solution for marketing these vehicles and attracting the right buyers. 

“This coupled with the added control we give fleets to decide how they sell, whether it’s through ‘buy it now’ options or timed auction, makes us the partner of choice for trade EV sales in the UK.  

“We are proud that this has been recognised by an established brand such as Octopus and we look forward to working closely with the team to achieve new levels of efficiency, ease and profit.” 

Octopus EV sales launch on the Dealer Auction platform on February 10. The first sale will see 50 hand-picked vehicles available to purchase.