Lauren Pamma has been appointed to the newly created role of electrification propositions lead at Lloyds Banking Group in its motor finance and leasing division.

Pamma has more than 15 years’ experience in the vehicle leasing industry, having joined Lex Vehicle Leasing in 2004, before it became part of Lloyds Banking Group. 

Since then, she has held a number of senior positions including head of fleet consultancy for Lex Autolease, head of commercial management for Black Horse and most recently, head of deal profitability and insight in the leadership team that sits across both businesses.

Lloyds Banking Group currently funds more than 1.2 million vehicles across its motor finance and leasing businesses Black Horse and Lex Autolease, 37,000 of which are already zero-emission capable. This, it says, is thanks in part to the success of the Lex Autolease EV1000 initiative, which has provided cashback of £1,000 against 1,000 pure EV orders since January, delivering a 127% increase in the business’s pure EV fleet size in 12 months.

Pamma’s primary focus will be on electrifying the rest of the Lex Autolease and Black Horse fleets, by helping business and personal customers understand when and how they can transition to zero-emission technology.

She will engage government, clients, dealers, brokers and manufacturers to boost demand for EVs, while ensuring the product supply and supporting infrastructure are in place to deliver it.

This appointment reaffirms Lloyds Banking Group’s commitment to supporting the UK’s 2050 net zero ambition, having already set its own carbon reduction target of 60% by 2030.

Managing director of motor finance and leasing, Richard Jones, said: “As the UK’s market leader in automotive funding, we have an important role to play in driving change for our clients, and in supporting the country’s transition to a sustainable low-carbon economy, in line with our Helping Britain Prosper plan.

“With Lauren’s leadership, we will continue to help more drivers become pioneers of the newest and cleanest vehicle technology, where it can fit seamlessly into the way they live and work.”

Pamma added: “This is a fantastic opportunity to lead the electrification agenda across Lex Autolease and Black Horse during an exciting period of change in the automotive industry.

“Fleet customers in particular play an important role in accelerating the adoption of new technologies – and in turn, can feed the second-hand market with low and zero-emission models, which is critical for the country to meet its ambitious emissions targets.

“The whole-life cost benefits of an electric vehicle can apply to an increasingly wide range of drivers, as battery technology and charging infrastructure continue to develop and improve.”

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