Rental price parity for EVs with petrol and diesel models

Europcar Mobility Group UK has introduced price parity between electric vehicles (EVs) and their equivalent petrol or diesel models. 

Effective from April 2025, business account holders will be able to rent EVs at the same price as their internal combustion engine (ICE) counterparts, removing a financial barrier to more sustainable fleet operations.

To date, renting an EV has generally been more expensive than petrol or diesel models, because of the higher purchase cost of electric vehicles. 

However, Europcar – which was voted Rental Company of the Year at this week’s Fleet News Awards – is  is now aiming to break down this barrier to encourage more businesses to start their electric journey by renting electric rather than committing to lease or purchase. 

“We understand that cost is a significant factor for businesses considering electric vehicles,” said Tom Middleditch, head of electric mobility at Europcar Mobility Group UK. 

“The Europcar EV barometer for 2024 revealed that the cost of purchasing and maintaining an EV is a barrier for around 40% of fleets. 

“We believe that by eliminating the price difference for rental, we’re making it easier than ever for our business customers to experience the benefits of electric mobility and contribute to a greener future.” 

He added: “Electric rental is not only a more sustainable short-term fleet solution; it is also a great way for businesses to future-proof their operations. Instead of purchase or lease, renting provides the flexibility while electric technology continues to evolve.”

Price parity applies to business account customers across Europcar Mobility Group UK’s network, effective from April 1, 2025. 

Electric models available include hatchbacks, SUVs, saloons and vans to meet all business requirements, including the Skoda Enyaq, Jeep Avenger, Mercedes EQ range and Renault Kangoo.

Europcar launched an EV ‘knowledge hub’ last year. “The transition to electric vehicles is happening and we want to help customers through that daunting journey,” concluded Middleditch. 

“We're focused on removing barriers and we believe that taking price out of the equation will support more businesses to adopt EVs with the flexibility of rental enabling them to go at a pace which suits them.”