Senior management changes as Jaama marks 20th fleet anniversary

Jaama has made a series of senior appointments that will focus on supporting customer service as the firm celebrates its 20th year in the fleet sector.

Rhianna Greaves has been appointed as Jaama’s customer success director, responsible for implementing the company’s customer success strategy.

She has experience as a Jaama Key2 customer from her role as IT director for a national provider of asset hire and maintenance services with nearly 4,000 LCVs, specialist vehicles and plant.

Michelle Batty has also joined as head of marketing to lead Jaama’s multi-channel marketing strategy and continue to build its thought leader communication.

She is an experienced fleet marketeer having spent more than six years as marketing manager of Nexus Vehicle Rental. 

Furthermore, Karen Shaw has been appointed as head of customer support having spent over a decade in customer centric roles, both in the commercial vehicle and insurance industries.

Starting from humble beginnings with a team of six people in Tamworth in 2004, Jaama’s Key2 software now manages more than 1.5 million vehicles across a multitude of industries including leasing, rental, corporate and public sector fleets.

More recently, Jaama has expanded into larger offices in Tamworth and now employs more than 120 people, including one of the biggest in-house software development teams in the industry.

Jaama was acquired by a group of investors led by Andrew Holgate (pictured) for an undisclosed sum in July 2023. 

The company’s founder and CEO, Jason Francis, retained a stake in the company, while Holgate, who is MD of Lexana Capital, became the company’s new chief executive.

Holgate said: “The success of the Jaama business over the past two decades has been down to our exceptional team and we continue to bring talented new people into our business to ensure we deliver an outstanding experience to our customers.”

The new leadership team has committed to ongoing investment in research and development projects, which have already resulted in a fresh new look and enhanced functionality being made available to Key2 users.