Senior management changes at Fiat UK

Fiat has announced changes to its UK management team with the appointment of Victoria Hatfield to lead its marketing operation and Neil Heilbron as head of an expanded sales team. 

The appointments are effective immediately, with both reporting to Fiat and Abarth UK managing director Giuseppe Cava who was appointed in January 2025. 

The new management structure will support the 2025 launch of new models to the Fiat range, including the Grande Panda and Topolino and the Abarth 600e, which is coming to UK showrooms during March. 

The Italian brand is also expanding its UK retailer network, which currently numbers close to 90 sites, in anticipation of growing sales volumes from the new arrivals.

Victoria Hatfield (pictured above) joins Fiat from Vauxhall, where she was, most recently, head of communications, having originally joined the Stellantis group as a graduate trainee progressing to hold a variety of commercial roles within the Peugeot and Citroen brands. 

Neil Heilbron (pictured below) has worked within the Stellantis group since 2010, in a variety of sales and aftersales roles across multiple brands, including Vauxhall and Jeep. 

Prior to Stellantis, Heilbron held various sales and business management roles within automotive retail. 

Cava said: “With a number of new models launching this year, it’s an exciting time for Fiat and important that we strengthen our commercial teams to maximise the opportunities; the appointment of Vicky and Neil will be key to this.

“Our network is in a growth phase, as we add additional retailers to service the needs of a growing customer base. 

“I’m committed to ensuring our commercial teams, led by Vicky and Neil, work closely with our retail partners, supporting them and ensuring we deliver the highest levels of customer experience.”