Sogo using data analytics to match drivers to the right vehicle

Sogo has launched new software to ensure companies have access to the lowest-emission vehicle which is the most suitable for their drivers.

It uses advanced data analytics to monitor vehicle usage and match each driver to the greenest vehicle for the task, whether that be a battery electric vehicle (BEV), plug-in hybrid electric vehicle (PHEV) or latest-generation internal combustion engine (ICE) car.

For those instances where an EV is not suitable, it helps customers measure, reduce and offset their carbon emissions through a partnership with BP Target Neutral.

Lee O'Connell, sales director at Sogo, said: “We continue to evolve our business in partnership with our customers. Focusing on responsible vehicle leasing creates a flexible model that supports ESG goals and provides value for our customers and their employees.”

Since its launch in 2020, the firm has grown quickly with its Sogo Flexi Leasing model, which offers all-inclusive monthly contracts with insurance, servicing, and breakdown cover.

O'Connell concluded: "We are focused on helping companies meet and exceed their ESG objectives by supporting their goals to operate leaner and greener fleets.

“The launch of our new leasing concept offers the flexibility to lease a vehicle on a monthly basis or a short-term fixed contract and still benefit from the latest technology and safety features.

“Our data shows that operating the latest, greenest vehicles can deliver significant tax and efficiency savings.”