Tructyre sites to be aligned with existing ATS Euromaster locations

Tructyre is embarking on a new era of growth, efficiency and greater customer focus, with a joint leadership team seen as key.

Nick Harley, managing director at Tructyre and ATS Euromaster, says that the approach offers the business a chance to leverage experience across both businesses, which are part of the Michelin Group, as well as garner a broader view of the customer and provide more seamless and focussed services.

Michelin Group acquired truck tyre supplier and service provider Tructyre in 2018. 

Despite combining senior management, both Tructyre and ATS Euromaster brands will remain distinct and separate.

As part of the move, up to three-quarters of Tructyre's sites could be aligned with existing ATS Euromaster locations.

Tructyre will not share centres for tyre repair and maintenance work as Tructyre is a mobile-only tyre service, but the new approach will address inefficiencies in the UK industry, resulting in better coverage, quicker accessed stock and uninterrupted customer service, it says.

According to the provider of truck tyre management solutions, the strategic move will not only enhance efficiency and optimise storage capabilities, but will also position Tructyre for continued growth.

“We are committed to providing exceptional service to our customers,” said Harley. “By further aligning our operations and growing our direct business, we are strengthening our position in the market and delivering on our promise of quality, safety, and efficiency."

He continued: “While both brands will remain separate, where there is an overlap, we can ensure the best people are servicing our customers’ needs from both businesses.

“So, for example, when a customer talks to us about truck tyre work and they also have a van and passenger car fleet, we can make sure that work is also taken care of as well. Between the two brands, we have a rich heritage and with that brings a lot of specialist and dedicated experience.

“And, in today's digital age, where customers expect convenience and accessibility, Tructyre’s omnichannel approach addresses this need by offering a one-stop shop for truck and van tyre management.

“By leveraging our expertise and resources, we can provide comprehensive services to meet the diverse requirements of the customer.” 

Tructyre is seeking to expand its direct operation, with the majority of its customers having a direct contractual relationship with the business.

“While some big national fleets, will, in the main, want a relationship with a tyre manufacturer because they see that is where they will get the best deal, Tructyre can support operators that don't necessarily have the clout to do deals with an OEM,” added Harley.

“It also means that they can have a direct relationship with the service provider, which actually tends to be more important to them than the tyre provider.

“By emphasising efficiency and streamlined processes, it allows us to minimise costs without compromising quality as well as avoid passing unnecessary costs on to our customers.”