Stellantis seeks growth in user-chooser market as new EVs and PHEVs launch

We caught up with Stellantis B2B director Nick Richards for an update on the company’s fleet strategy and to discuss some of its latest models.

Stellantis is a constantly evolving beast. It’s the fourth largest car maker in the world and is a major player in the UK market, offering vehicles from Abarth, Alfa Romeo, Citroen, DS, Fiat, Jeep, Maserati, Peugeot and Vauxhall.

Richards oversees the group’s fleet strategy. He was appointed to replace James Taylor, last year.

The company’s fleet strategy was re-written, by Taylor, in order to promote greater synergies between the various brands and to improve customer relationships.

Richards says: “Fundamentally, the strategy that James incepted is still the one that we're continuing. We have a cross-brand approach to most of the areas of our of our fleet business. That’s leasing, rental, major fleets and special vehicle operations

“We believe that gives us more synergy and efficiency, but critically, gives us a better customer relationship. Instead of directing customers to different people, depending on the brand, fleet customers now deal with one team. That makes it easier for us to offer all of the products in our range to them and we do in a much joined up way.”