How product launches will open up new markets for awards winner TrustFord

Four key questions fleet decision-makers will learn from reading this article:

Just months away from celebrating 10 years in post, TrustFord’s fleet and commercial vehicle director Mark Wilkie (pictured centre above) outlines the operations and strategies of this major fleet provider – and reflects on the market opportunities as new product emerges.  

He explains TrustFord’s significant role in supporting UK fleet operations – acknowledging its five-time trophy win as Fleet Dealer of the Year, since 2016, achieving the milestone in March at our London awards ceremony, pictured above.

And Wilkie discusses the division of their business, with 90,000 vehicles expected on-fleet this year, 60,000 of which will be fleet and commercial.  

He highlights the business’s focus on total vehicle ownership propositions, including aftersales support and telematics.  

The company plans to expand its mobile servicing fleet to 250 vans by 2026.  

In conversation with Fleet News, Wilkie also discusses EV transition, noting the importance of legislative clarity, the role of their Ford Pro Charging in supporting transition - and new commercial models that will supercharge TrustFord’s fleet EV offering.