MG won’t abandon value proposition as it becomes a top-10 manufacturer

MG’s growth has been nothing short of remarkable. In the last seven years the brand has accelerated its sales from less than 10,000 per year to almost 90,000.

While the marque celebrates its 100th anniversary, in 2024, the MG Motor UK that we know today bears very little resemblance to the business that came before.

Under Chinese giant SAIC’s ownership, MG got off to a slow start, initially. Its tactic to offer low priced models, in a market that was moving upmarket, has very clearly paid off.

The brand now has a market share of more than 4% and is on track to rank among the 10 largest car makers, by sales volume, at the end of this year.

MG’s UK fleet sales operation is led by Geraint Isaac. He’s been in the head of fleet sales role since 2021, having stepped up from national fleet sales manager. Isaac brings previous experience from Hyundai and Vauxhall.

Having collected the trophy for Most Improved Manufacturer at the 2024 Fleet News Awards, he confirms MG will remain a budget-friendly brand.

“We want to still be known as a value brand, but with very good quality vehicles. Are we looking to go premium? No, we're not. The problem is, if you start following that road, everyone's going to be a premium brand.”