Arval has appointed Todd Williams (pictured) as the new head of broker to support increasing demand from smaller customers for vehicle leasing.

Previously an international business development manager at Arval’s group headquarters in Paris, Williams has worked for Arval for 16 years across several different business areas, including accident management, fuel cards and contract hire.

As head of broker, he will be responsible for a field team of five regional managers as well as 22 customer support staff, all dedicated to developing the broker channel and supporting the brokers that they work with.

In the past few years, Arval has seen significant UK growth in the broker channel and it has long-standing relationships with more than 70 UK brokers. 

Arval has introduced a paperless sales process, an efficient online credit approval system and a reporting dashboard updated in real time providing data tailored to the needs of each broker partner.

Elliott Woodhead, director of SME and partnerships, said: “Smaller businesses are very important to us and we believe that we can add significant value to them through the cost effective products and services that we provide. The broker channel is an important way of doing this and one where our partnership approach is proving very successful."

He added: “Bringing in someone with the depth and breadth of experience that Todd Williams offers will help us to continue to support our broker partners and their customers for the benefit of all parties.”

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