Alphabet International has officially launched in the Chinese market, offering a portfolio of services focused on financial leasing and business mobility.
Norbert van den Eijnden, CEO of Alphabet International, said: "Our goal is to support businesses in optimising their corporate fleets in order to reduce the risk and hassle of car usage. Companies seeking solid consulting and efficient business mobility solutions find the right partner in Alphabet. We will strengthen the success of businesses in China and refine the public understanding of mobility, pushing forward China’s business mobility solution industry."
Alphabet’s presence in this new market will benefit European and Australian fleet customers with local operations in China as they can continue sourcing their leasing products from one place.
To comply with local business regulations, Alphabet operates in China as a part of Herald International Financial Leasing Co. Both Alphabet and HIL are divisions of the BMW Group. Since 2009, HIL has specialised in leasing solutions for commercial vehicles across China.
Ivy Wong, CEO of Herald International Financial Leasing Co, said: “By leveraging HIL’s extensive network resource and strength in the auto leasing industry, we will integrate Alphabet’s extensive experience and innovation to provide tailor-made business mobility solutions, from A to Z, to match the enterprises’ business mobility needs in China, too.”
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