Five-fold growth ambitions might seem a bit optimistic for a business operating in the automotive sector right now, given the bleak picture painted by recent vehicle registration figures. But, with an operating model perfectly suited to the changing way people acquire cars and vans, Vanarama looks to be on course for success.
Company founder and CEO, Andy Alderson, predicts that, by 2025, the company will be brokering up to 125,000 deals per year – a significant uplift on the 24,000 expected by the end of this year.
Vanarama is, essentially, a technology company, harnessing the power of its advanced in-house developed software to aggregate the market’s best leasing deals and present them in a consumer-friendly online search.
Vanarama is, essentially, a technology company, harnessing the power of its advanced in-house developed software to aggregate the market’s best leasing deals and present them in a consumer-friendly online search.
Its website attracts up to a million visits a month and offers a wholly contactless process that can see a car deal completed in a couple of minutes.
The consumer offer sits alongside a full fleet management provision, supplying businesses of all sizes with vehicles, telematics, driver training and compliance services, as well as insurance.
Fleets are keenly on Vanarama’s radar, currently making up around 20% of the 50,000 live contracts it has, but Alderson believes the traditional company car market is unlikely to present much growth opportunity in the next 12-18 months.
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Matt has been an automotive journalist for eight years. As senior staff writer he is responsible for the automotive content on Fleet News and also contributes to Automotive Management. Prior to this, Matt worked in the automotive industry for 10 years.
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