NEW president and chief executive of Avis Fleet Services Europe, the pan-European business unit of GE Capital Fleet Services, is Simon Williams. UK-born Williams, who will be based in Brussels, replaces Dan Mudd, who was recently promoted to president of GE Capital in Asia.

Williams most recently served as vice-president of strategic planning and business development for GE Capital Automotive Financial Services, based in Illinois, where he played a key role in its strong global growth and expansion over the last two years.