BRITAIN'S largest fleet management company is looking to increase fleet business on the continent with the expansion of UK-based president John Cullum's role to include the whole of Europe.

In addition to its well established UK operation, PHH now has a growing presence in Germany, France, Italy, Belgium and the Netherlands and the new move is designed to ensure a cohesive strategic focus on the developing European fleet management market.

One of Cullum's tasks will be to encourage PHH companies throughout Europe to adopt PHH UK's 'examples of best practice throughout the fleet industry' where possible while respecting local fleet cultures. At the same time, PHH will be implementing new ideas in the UK which have been developed by colleagues on the continent.