HONDA has joined the growing band to adopt on-the-road pricing, starting with all its media and advertising communications. The quoted prices will include delivery charges, road fund licence and number plates, said national corporate sales manager David Strangeway, but the invoices sent to business buyers will continue to distinguish the separate elements of the price. The price lists will be redesigned with the next round of price increases.

Strangeway claimed that some car companies were using the on-the-road moves to promote a hidden price rise saying that hitherto, contract hire companies could negotiate a higher discount on the delivery charges. Now they would be limited because there was the same dealer margin on the delivery package as the rest of the car.

Chrysler also joined the fray last week by quoting on-the-road prices for its new Neon lower medium contender. The move follows Rover's decision last week to incorporate delivery charges within the list price and growing pressure on car-makers to scrap separate delivery charges in the face of a concerted campaign by the Association of Car Fleet Operators.

Current a delivery prices: Alfa Romeo £435; Audi £410; BMW £470; Chrysler £388*; Citroen £460; Daewoo £0; Daihatsu £425; Fiat £435; Ford £470; Hyundai £423; Isuzu £400; Jaguar £528; Land Rover £395; Lexus £430; Mazda £405; Mercedes £425; Mitsubishi £300; Nissan £425; Peugeot £470; Proton £0; Renault £498; Rover £0; Saab £453; SEAT £0; Skoda £0; Subaru £420; Suzuki £425;Toyota £430; Vauxhall £475; Volkswagen £425; Volvo £400. * Except Neon