HERTZ is to install over 7,500 NeverLost navigation systems into its US fleet. The world car rental giant began the programme by fitting NeverLost to 500 cars in Atlanta for the Olympic Games.The contract is worth an estimated $23 million to Rockwell Automotive who manufacture NeverLost.

The units combine global positioning system satellite technology with dead-reckoning and map matching technology.They feature a four-inch colour monitor and computer generated voice prompts to provide turn-by-turn directions to almost any address within a defined area.