The guarantee was made in letters sent by the companies to their dealer networks. Audi's letter stated: 'We would like to give our customers and potential customers a guarantee that if the retail price of a new Audi drops between September 1 and December 31, we will refund the difference to anyone who has a vehicle delivered between these dates'.
While none of the four arms of the group is planning price cuts, they have given the pledge as a 'reassurance' measure. Volkswagen said its own guarantee was given out 'purely in response to public comments'. Both SEAT and Skoda said their position was the same as Volkswagen and Audi - neither is expecting prices to alter and both were seeking to reassure the public by issuing the guarantee.
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