The changes consolidate a 20-year relationship between the two companies, and see Dial take sole responsibility for contract hiring and managing ICL's fleet, a duty it had previously shared with Swan National. Fred Noakes, ICL's fleet manager, said: 'We decided to pursue a sole supply strategy with an objective to reduce internal costs, streamline and rationalise administration and provide an improved service to our drivers.'
Les Pyle, ICL's group purchasing director, added: 'Dial's team presented us with an innovative plan to improve communication, efficiency and service delivery, as well as a process for the continual reduction in ICL's fleet operating costs.' Dial Assure, Dial's accident management operation, has already helped ICL to axe £100,000 per year from its accident bill.
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