THE Internet is fast becoming the tool of choice for body repairers, and those who fail to grasp its importance could find themselves out in the cold. Bob Hood, senior manager of the RMI's Bodyshop Services Division, has warned that the motor industry must embrace new technology to combat continuing pressure on running costs.
He told a seminar: 'Many customers buy cars via the Internet after viewing models and prices and some also purchase without viewing. One independent parts supplier has told us that his turn-over has increased by 15% since advertising on-line.'
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