Jan Brentebraten, president of Mazda Motor Europe, said: 'Through investments in our distribution network and our products and marketing actions, we are confident we can develop the Mazda brand and increase our volume and share over the next five years.' He added that Mazda had established a new wholly-owned subsidiary, Mazda Motors UK, that would reduce cost, improve efficiency and maximise synergies with other Mazda operations.
The move also paves the way for Mazda to work more closely with Ford, which owns a 33.4% share in the firm. Ford has established strong relationships with sister companies Volvo, Jaguar and Land Rover to provide fleets with a complete range of vehicles, and there is a strong prospect that Mazda will join the portfolio.
Login to comment
Comments
No comments have been made yet.