Volkswagen Fleet Services has introduced a test drive by text initiative designed to make it simple for fleets to sample its most efficient models.

It comes after an advertising campaign, featured in Fleet News and its website, showing fleet managers recreating themselves as superheroes, having chosen BlueMotion for their company's fleet and thereby not only saving their business and drivers money but also helping 'save the planet' with reduced CO2 emissions.

To request a test drive of a BlueMotion model (Polo, Golf, Golf Estate, Golf Plus, Jetta, Passat, Passat Estate, Touran and Sharan) decision-makers should text 'Blue' to 62828.

Tracey Nolan, Volkswagen Fleet Services' communications manager, said: "We're delighted that our latest campaign has enabled us to demonstrate the money and CO2 saving benefits of our BlueMotion products, and that it is clearly having an impact on BlueMotion awareness.

"In today's climate where saving money and the planet are top of fleet agendas we are proud to be able to offer a comprehensive range of vehicles with low fuel consumption and emissions, yet which are competitively priced and conventional to drive and maintain.

"This is the first time that we have used mobile phone technology to promote a campaign, making it even easier for fleet managers to book a BlueMotion test drive."

To see how much money could be saved by choosing BlueMotion models for a fleet visit www.volkswagen.co.uk/fleet/bluemotion or call the Volkswagen Fleet Business Centre on 0800 38 989 38.