Another online auction business, Bluecycle, has entered the fleet arena.

The auction company, which is known for selling salvage vehicles online, has just signed a new contract with Motability Operations, following a six-month pilot programme.

The online seller is now selling end-of-contract vehicles on behalf of Motability, which marks a significant departure from its core business of selling insurance write offs.

Bluecycle is owned by Aviva, the UK’s largest insurer.

The company will not disclose how many vehicles it will sell on for Motability – the country’s largest fleet – but the move signals another milestone in the process of fleets moving from traditional auctions to online auctions (Fleet News March 23).

“Our new partnership with Motability Operations is a major step forward for Bluecycle and a testament to the online business model we’ve worked hard to develop,” said Guy Spence, managing director, Bluecycle.

“In this testing economic climate, returning value to our customers through a process which is truly integrated, secure and hassle-free remains the focus of our endeavours.”