Manufacturers’ strategies

Procurement, operating and servicing prospects suddenly appear brighter for thousands of companies running smaller fleets.

In the past, the quest for ever greater share encouraged volume car producers to concentrate marketing efforts on major players in the fleet industry. But things are different now.
As economic gloom continues to trouble big business, ‘minnows’ operating fewer than 25 vehicles are being seen as vital areas of opportunity for manufacturers who are increasingly keen to improve registrations after seeing sales plummet by almost 30% this year. 

Even premium brands are not immune from the recession and a new website from Mercedes-Benz reflects how small has become beautiful in the fleet sector. 

Read the complete article and see what's on offer for smaller fleets.