The next-generation Ford Focus makes its worldwide debut today (Monday, January 11) at the North American International Auto Show (NAIAS) in Detroit.

Both the four-door saloon and five-door hatchback body styles are previewed prior to their production start for Europe and North America late in 2010 and market launch early in 2011.

The new Focus will be one of up to 10 unique models to be built from Ford’s new C-car platform, which is expected to generate total sales in all regions of two million units annually by 2012.

The first of these will be the new Ford C-MAX and Ford Grand C-MAX – unveiled at the 2009 Frankfurt Motor Show – for launch in Europe in the second half of 2010.

“Global customers increasingly want smaller cars with outstanding fuel economy, but without sacrificing any of the style, technology, connectivity and driving quality they demand from larger vehicles,” explained Derrick Kuzak, Ford’s group vice president of Global Product Development.

“Our next generation of C-cars – led by the exciting new Focus – will clearly show that Ford is ready to meet that challenge.” 

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