Goodyear launches EfficientGrip campaign with free fuel

A nationwide campaign by tyre leader Goodyear to promote its environmentally friendly EfficientGrip tyres will be launched tomorrow (Tuesday, November 2) in Gateshead.

Goodyear is teaming up with five petrol stations across England to give motorists free petrol. The free £20 top up of unleaded or diesel fuel will be available for four hours each day or until stocks run out with an estimated 600 motorists expected to benefit at each location.

Michelle Fisher, Goodyear’s brand manager, said: “The campaign is designed to educate motorists on the benefits of fitting EfficientGrip tyres to their car. They can save financially as well as helping the environment.

“Once fitted, our EfficientGrip tyres could be saving motorists as much as one-litre of fuel in every tank – this is because the tyre uses a new generation of tread compound, which reduces the amount of energy needed to make the tyre roll. This lower rolling resistance causes a lower rate of fuel consumption, reducing the C02 emissions a car emits.”

Goodyear is also offering a £10 Sainsbury’s fuel voucher to customers for every EfficientGrip tyre they purchase at a participating HiQ outlet in the region or via www.hiqonline.co.uk.

Gateshead is one of five petrol giveaway locations across England. The next four will be announced during November.

For further information about the campaign visit, www.goodyear.co.uk.