Leaseplan appoints new brand director

LeasePlan has announced the appointment of Simon Carr as brand director of its specialist small fleet division, FleetLine.

Simon has been promoted after four years at LeasePlan, most recently as regional director of LeasePlan’s sister franchise brand, Network. Prior to that, he was general manager of sales at FleetLine.

In his new role, Simon will work closely with Matthew Dyer, Commercial Director at LeasePlan UK, and he will have overall responsibility for FleetLine brand’s positioning and business strategy.

Commenting on his appointment Matthew Dyer, commercial director, said: “We are delighted to promote Simon to head FleetLine. His background within LeasePlan means that he is ideally placed to draw on all the experience gained across different aspects of the business and apply it to build our small fleet credentials. This will be invaluable in ensuring clients benefit from being part of the world’s largest vehicle management group, while at the same time receiving FleetLine’s bespoke services.”

Simon Carr said of his appointment: “As other major players move away from servicing small fleets, I see a huge opportunity for FleetLine to grow its market share by providing the very best corporate practices and latest technology to small fleets. I am delighted to have the opportunity to lead the business in an exciting period of growth. As specialists in remote small fleet management, FleetLine has the specific expertise required to meet the complex, varied needs of our clients – whether they are SMEs or major corporations, requiring one or 100 vehicles.”