Cost control will be the number one priority in 2011 for all organisations across the public and private sectors with savvy decision-makers investing in technology to help them effectively and efficiently manage their transport operations.

That’s the view of Jason Francis, managing director of fleet management software provider Jaama, who believes 2011 will be the year when austerity measures truly kick-in triggered by financial cut-backs across the public sector and the January 4, 2011 rise in VAT to 20%.

However, Mr Francis says that does not mean that businesses, local authorities and other organisations should completely turn-off the investment tap.

He said: “During 2010 we have seen many organisations invest in our online Key2 fleet management technology to improve operating efficiencies and health and safety compliance as they realise that their current practices are in fact costing them money due to their inefficiency.

“Whether still using a manual spreadsheet system or outdated software, private and public sector organisations have recognised that if they ‘spend to save’ they will reap significant cost savings and administration efficiencies.”

In 2011 Jaama is set to expand the number of links it has with Government departments as it looks to further ease fleet administration for customers.

Mr Francis said: “While budgets across the public sector are being cut and money remains tight in the private segment, organisations must continue to invest. If investment is axed they will find they become less efficient and costs actually escalate.

“Our customers are cutting fleet operating costs, improving compliance and reducing administration across fleet, HR, finance and payroll departments through the effective use of software to manage vehicles - including privately owned cars driven on business - plant and workshops.”

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