Yell strikes Mini Countryman deal with Alphabet

Yell will upgrade its fleet of 50 pool cars to Mini Countrymans in the UK’s largest single fleet order for the sought-after model, following wholelife cost analysis by Alphabet.

The deal, for which Alphabet is also Yell’s funding partner, will save Yell £49,000 in whole life costs over three years compared with its current Toyota Auris pool fleet, says the leasing company.

It will also cut Yell’s carbon footprint by over 200 tonnes across the duration of the contract, with the 64mpg Countryman offering an estimated 31% increase in fuel-efficiency.

Yell’s new marketing consultant and executive starters use the Countrymans until they’re ready to move into the firm’s BMW/VW ECO scheme, which is also supplied by Alphabet.

"Alphabet put together a solution that matches Yell's own values around modern flexible solutions, value for money and good environmental credentials," said Steve Walton, head of HR Services for Yell. “The Countryman blends practicality with the latest technology.”