Average values for 4x4s reached record levels at BCA in January, according to the company’s latest Pulse Price Report.

The price rise comes in the wake of the heavy snowfall and traffic problems experienced by much of the country last month.

Values averaged £12,918 in January 2010, the highest average price recorded at BCA and a rise of £647 (5.2%) against December’s figures.

Prices had been rising throughout the winter months, with records previously set in October (£12,186) and December (£12,271). Values have nearly doubled over the past 18 months.

BCA communications director Tony Gannon said: “Nothing makes four-wheel drive more attractive than a dusting of snow around the UK and the severe weather we have had in recent weeks will have convinced many drivers that they now need a 4x4.”