National Car Rental has appointed Mark Lister to the role of regional director, EMEA franchising & corporate accounts.

Mark Lister has been with the National Car Rental business for over 16 years and has been involved in the international network for the last 6 years. Mark’s new role encompasses working with National’s existing corporate clients, as well as securing new contracts. He will also have responsibility for developing the franchise partner network for both National Car Rental and its sister leisure brand, Alamo Rent A Car.

“This is a tremendously exciting opportunity at a very interesting time for the international business travel market” confirmed Mark Lister. “There is no question that employers right across EMEA need to focus on managing business travel costs whilst ensuring that their people can get around the region safely and efficiently. We are therefore working with a number of clients to help them identify ways to operate smarter in their procurement of services.

“By working as closely as possible with our clients, our goal is to be able to continually step up to the mark to be able to provide businesses with the ideal car rental solution to achieve their commercial objectives.”

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