Mazda said it is focused on 'net fleet' sales, which totalled 2,977 units in the six months to June 30, up over 18% compared to the same period in 2009.
Mazda fleet and remarketing director Peter Allibon said: "We have experienced a significant growth in our 'net fleet' channels - registrations by contract hire and leasing companies, Mazda Contract Hire, end-user fleets and Mazda Local Business Centres - a deliberate strategy that compliments Mazda's strong appeal within the retail sector.
"We are undertaking fleet business as a result of demand, we have not 'pushed' vehicles out to mass volume and high cost fleet channels and that strategy continues in the second half of 2010."
The rise in fleet volumes in 2010 comes with total Mazda new car half-year sales standing at 24,873 registrations - up 21.4% on last year's six-month total of 20,491 units, according to Society of Motor Manufacturers and Traders' data.
Last month Mazda sales totalled 4,031 units - up more than 41% on June 2009 - with fleet registrations accounting for 929 vehicles of which 598 cars were categorised as 'net fleet'.
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