Mitsubishi slashes EV price by £10,000

Mitsubishi has slashed £10,000 off the price of its i-Miev electric car, as predicted in Fleet News in June.

Originally announced as £38,699 on the road, the car will now be priced at £28,990, and will benefit from a further £5,000 government subsidy, bringing the transaction price down to £23,990.

Lance Bradley, Mitsubishi’s UK managing director said: "We have been first in almost every aspect of the UK’s EV market for the last two to three years and we’re not going to give up that position easily.

"The electric vehicle is now a reality, with all our cars being European Whole Type Vehicle Approved. With a Mitsubishi Motors electric vehicle, customers need not compromise in any area.

"What is more, our car is perfect for urban driving. It has been designed deliberately as a small, compact, true city car with the ability to nip in and out of traffic and park in the tightest of spaces."

The price cut comes into effect for any model ordered for delivery after January 2011.

The i-Miev has a range of up to 90 miles and a top speed of 81mph.

It will arrive with customers a few months before the Nissan Leaf, which will also be priced at £23,990 on the road, after the £5,000 subsidy has been applied.

Read our blog on living with the i-Miev.