Fiat Group has secured a new fleet deal with Aston Villa Football Club.

The four-year agreement includes Fiat cars and Fiat Professional commercial vehicles, and is the latest in a series of fleet deals, which also include tie-ins with British Cycling and BSM driving school.

Fiat's new Fiat Punto Evo, new Fiat Doblo and Fiat Ducato are among the vehicles being taken by Aston Villa.

"This is another fantastic opportunity for both Fiat and Aston Villa," says Andrew Humberstone, managing director, FGA UK & Ireland.

"We are enjoying considerable success with current sports tie-ins and I am sure this latest deal with Aston Villa will bring us similar results."

Paolo Lo Monaco, Finance and Business Development Director, FGA UK & Ireland added: "Aston Villa represents a key partner in the newly launched MyFiat loyalty card.

"And on top of the significant cross-marketing opportunities from the loyalty card, the partnership will offer Fiat brands major exposure into the Birmingham automotive market through both the retail and corporate environments of the Aston Villa network."

Aston Villa's chief executive, Paul Faulkner says: "We are delighted to be entering this partnership with a leading international brand such as Fiat. Not only will this relationship benefit our fans by providing them with special terms on vehicles, it is also part of our continuing plan to develop and strengthen key commercial partnerships off the field alongside a successful team on the pitch."

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