Avis UK has appointed Chris Longmuir as director of business development to concentrate on growing the B2B sector.

Reporting into UK sales director Anthony Ainsworth, and managing a team of 20, Longmuir, who previously led Avis’ UK national sales team, will take on the overall business development activity in the UK,  including corporate, leasing and specialist businesses.

Longmuir brings over 14 years' experience within the rental industry. Prior to joining Avis, he worked at Europcar in a variety of senior management roles.

Commenting on his appointment, Longmuir said: “Avis’ growth in the B2B sector is very exciting, and I’m delighted to be working with a company that is so dedicated to providing a unique offering to its clients. Having spent 14 years in the car rental market I feel I can bring a unique blend of sales and customer service expertise and experience to the role.”  

Ainsworth added: “We are delighted to welcome someone as experienced as Chris to the team at Avis, where we are certain he will make a significant contribution to the continued success of the business.

“Our appetite for growth and our strong service-led proposition in 2009/10 has helped our corporate business grow. This continued investment in people will deepen our customer relationships and deliver further growth in 2010.”

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