The dangers of having to drive on the other side of the road when driving overseas has prompted Italian businessman Gio Benedetti, chairman of Wishaw-based manufacturer Wallace Cameron, to develop a new safety product designed to safeguard motorists by reminding them which side of the road to drive on.

The Lanesafe attaches to the inside lower part of a vehicle’s windscreen and projects a large green and red ‘head up display’, constantly reminding the driver what side of the road they should be driving on. It also features a built-in light sensor which automatically illuminates in low-light conditions, as once the unit is activated you can “switch on and forget”.

Benedetti, who is also the product’s inventor, commented:

“I drive frequently in Europe and, even as an experienced driver, I know that sometimes I revert to UK habits and have to think twice about which side of the road I’m meant to be driving on. On several occasions it was by luck that I was not involved in an accident by driving on the wrong side of the road. This led me to think there was a gap in the market for a product that should have a ‘head up display’ that is visual in front of you when you step into the vehicle day or night.

“I believe Lanesafe has the potential to save many lives and prevent thousands of accidents and injuries by giving motorists an instant reminder of which side of the road they should be in at all times, bearing in mind that there are 65 countries worldwide who drive on the left hand side of the road.”

For more on driver safety, come to the Fleet News driver safety section.

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