Activities, help and advice about how to avoid incidents behind the wheel are being given to workers at GE Capital Fleet Services throughout Road Safety Week (November 21-27).

The RAC will also be giving a talk to pupils at a local secondary school – Blessed Thomas Holford College in Urban Road, Altrincham – about how to stay safe as a young pedestrian and road user.

GE Capital Fleet Services specialises in leasing cars and vans to businesses, and employs more than 200 people at its Sale site, around three quarters of whom regularly use a company car or their own vehicle for business purposes.

Key aspects of safer driving will be highlighted at its offices throughout the week including speed awareness, winter driving, pedestrian and child safety, vehicle maintenance and drink driving. There will also be a fundraising element including a car wash, bake sale and “brightest safety outfit” competition with proceeds going to road safety charity, Brake.

Road Safety Week was established by road safety charity Brake in 1997 and takes place every November to encourage people to promote road safety in their community, school or company. This year’s theme is “Too Young to Die” and is aimed especially at children and young people.

Katie Shephard, fundraising director at Brake, said: “We are delighted that GE Capital Fleet Services is taking part in Road Safety Week, helping to get the message across that we can all play a part in making roads safer.

“Throughout Road Safety Week this year, Brake is appealing for action to tackle the devastating crashes and casualties that happen every day, involving young people and young drivers. I’d urge drivers to have a heart behind the wheel.”

Gary Killeen, commercial director for GE Capital Fleet Services, said: “As a company operating in the car and van industry, we are deeply aware of the need to take road safety very seriously at all times and Road Safety Week provides the ideal opportunity to remind our drivers of some important road safety fundamentals.

“We are also very pleased to be able to go out into the local community to Blessed Thomas Halford, with which we already have a relationship as part of our mentoring programme, and share some of the tips and ideas for younger people being highlighted as part of Road Safety Week.”

More details about Road Safety Week can be found at www.roadsafetyweek.org.uk.