Online used vehicle sales to double

Online sales of used vehicles within the UK’s B2B sector will double in the next five years according to Autorola.

Currently around 15% of used cars are sold online trade to trade in the UK, but that will increase to nearer 30% by 2016, says the online remarketing company.

According to Autorola that doesn’t mean the end of the physical auction. Instead, this channel will be selling a greater share of its vehicles online alongside a growing number of online remarketing suppliers.

“You can see some realigning of physical auction networks, but that is about reduced volumes of used vehicles coming back into the market,” said Peter Grøftehauge, Autorola’s chief executive.

“Their business model is all about volume which is why some of the major sites are being mothballed, but the remaining sites combined with growth of online providers like Autorola will fuel this online growth,”

He cites the main reason for Autorola’s growth is that vendors and online providers are combining to give buyers greater confidence to buy a vehicle unseen through improved vehicle provenance, descriptions and photos.

“We have invested in securing buyer’s funds in an escrow account which protects their money until they receive their vehicle and are completely happy with it. Unlike some providers we provide this service free of charge and have done so for over 10 years; buyer reaction has been very positive during this time,” said Grøftehauge.

“More recently the difficult economy has meant dealer groups, car supermarkets and independent traders have been running their businesses with fewer people, so if a buyer can bid for vehicles through three or four online and physical channels in a single day without having to leave their office it makes sense.”

In 2011, Autorola estimates it will transact over 220,000 cars through its online platforms across 17 European countries, around 10,000 in the UK. In five years, it estimates this will rise to half a million vehicles in Europe, with the UK and eastern Europe likely to be the main growth areas.