Bridgestone has announced it has developed a non-pneumatic (i.e. airless) concept tyre that could prove to be a viable and more environmentally-friendly alternative to conventional tyres in the future.

Bridgestone’s Environmental Mission Statement outlines the Company’s goal to help contribute to a more sustainable society, with particular emphasis on three areas – ecological conservation, resource conservation and reduction of carbon emissions. In support of the Mission, Bridgestone is working on various projects, like the non-pneumatic tyre, that will ultimately contribute to a healthier environment for not just current, but also future generations.

Non-pneumatic tyres have a lesser impact on the environment than today’s conventional tyres, but previously such concept tyres have been impractical to produce for the mass market.#

Bridgestone developed this technology with the aim of practical implementation.