Fleets, leasing and rental organisations must not shy away from investing to boost business and vehicle operating efficiency despite budgetary constraints and the challenging economic climate.

That’s the New Year message from Jason Francis, managing director of fleet management software specialist Jaama, who says public and private sector organisations should take a leaf out of the Government’s book and invest in infrastructure and capital projects.

He said: “Managing directors, financial directors and fleet operators must continue to plan for the long term. Although finances maybe tight with pressure on budgets, cancelling capital expenditure will ultimately prove short-sighted.”

“All of our customers are cutting fleet operating costs through the effective use of software to manage vehicles. They have realised the importance of investing in technology fit for the 21st century which will deliver significantly enhanced benefits across the business including lower operating costs and improvements in fleet administration.”

He continued: “The Government announced in its recent Autumn Statement that it was continuing to invest billions in Britain’s transport infrastructure because, despite the tough economic situation, the country cannot afford to standstill. It is the same with public and private sector organisations. Investing in technology will deliver immediate improvements to business efficiency and deliver growth opportunities now and in the future as the economy recovers.”

Early in 2012 Jaama expects to launch a new version of its Electronic Driver Services (EDS) module - a risk management tool and a driver information portal within Key2.