AA AutoWindshields is now approved to run Automotive Technician Accreditation (ATA) assessments at its national training academy, as part of its commitment to giving customers the best service with highly skilled accredited technicians.

ATA, governed by the Institute of the Motor Industry (IMI), is the national standard for excellence in the automotive sector and is regarded as the industry gold standard for technical competence, quality and a commitment to a recognised code of conduct.

The ATA Autoglazing accreditations consist of three industry-relevant competency levels for windscreen technicians. The ultimate accolade is the accreditation for Master Technician, which requires a minimum of five years experience before being eligible for assessment.

Graham Palin, general manager of AA AutoWindshields, says: “Modern vehicles are becoming increasingly sophisticated with ever-growing demands placed on the autoglazing technician. ATA not only ensures a technician maintains a high level of relevant, technical competence but also demonstrates to customers a commitment to best practice and a code of excellence.

“We have ambitious plans to grow and develop AA AutoWindshields this year and ATA accreditations will form the backbone of this strategy – we’re investing in the training and continuous professional development of our technicians at a time when many others are cutting back.

“This is a statement of intent – we’ve entered the market and are committed to offering our customers the best possible service.”