Technology helps Masternaut become Business Champion

Employees at Masternaut have notched up an eight-year serious road accident free record contributing to the company joining the RoadSafe-managed Driving for Better Business campaign as a ‘business champion’.

Approximately 100 of the Leeds-based company’s 150 employees drive their own cars on business trips collectively travelling some 3.6 million miles a year.

The vehicles are equipped with Masternaut’s own telematics, navigation and tracking solutions augmented by a string of safe-driving initiatives, which encourage ‘greener’ as well as safe driving.

The company’s work-related road safety strategy is championed by bid manager Charlie Rosenberg, who said: “We are delighted that our strategy to promote road safety in the work place has been recognised by the campaign.

“Masternaut is extremely fortunate in never having had a vehicle being driven on businesses involved in a serious accident. The company places great emphasis on safe driving and has a number of schemes to promote it.

“We believe that the company’s excellent accident record is as a result of the data generated from our solutions and because all drivers are able to view information which highlights their speeding and mobile phone use.

“The information provided helps focus the minds and attitudes of employees when driving for work. It ensures that drivers slow down and drive safely and that they do not use their phones whilst driving. This helps to reduce the risk of road crashes.”

Across the UK, Masternaut provides Global Positioning System (GPS) and General Packet Radio Service (GPRS) based mobile resource management solutions to around 3,000 organisations enabling them to collectively manage more than 75,000 mobile employees.

There are an estimated up to 150 road deaths and serious injuries a week resulting from crashes involving at work drivers, and more employees are killed and seriously injured on Britain’s roads while driving on behalf of their employer than in any other work-related activity.

One of the key road safety initiatives launched by Masternaut is its quarterly ‘Drive for Life’ competition, which is based on the collection of information from a technology-based toolkit.

The initiatives are underwritten by the Masternaut Transport Arrangement Guidelines, which cover the standards expected from staff driving on company business.

Rosenberg said: “The data generated from the various initiatives enables the promotion of safe driving to our staff. As such, Masternaut uses all its own technology to enable a number of schemes to promote road safety.”

The competition enables Masternaut to recognise and reward the safest and most responsible drivers through the production of league tables, which enables the company to monitor, audit and review all its drivers.