Pendragon Contracts has hired Rachaelle Startup as new business development manager North West, reporting to Mike Roe, head of direct sales. She joins the sales team at a time when the company has recently delivered profitable growth for the Pendragon Group, and further extends the contract hire specialist’s nationwide coverage.

With almost 20 years’ experience in key sales and business development roles, Rachaelle has a proven track record in business expansion within the fleet industry. Before joining Pendragon Contracts, she was business development manager at NVR Fleet UK Ltd and spent four years at Burntree Vehicle Rental. Previously, she worked for two years at Arriva Rental and Car World Direct, where she started her automotive career in 1999. Prior to that Rachaelle worked in retail and banking for Magnet and Bank of Scotland Capital Bank.

Mike Roe, head of direct sales, says: “Rachaelle’s excellent pedigree in sales and business development will further complement our established national team and provide the business with a strong presence in the North West.”

Rachaelle Startup adds: “I am impressed with Pendragon Contracts’ focus on customer service, flexibility and personal, solutions-driven approach. It’s important to me that I work for a company that is a solid, long-term player in the marketplace that is definitely going places.”