In a move aimed at continuing the significant growth already achieved, Mercedes-Benz UK has revitalised its line-up of fleet strategic account managers.

The revamp comes amidst fleet growth figures of 12.2 per cent despite a falling market and adds to the already successful implementation of the Direct Sales Programme in April this year. Both serve as evidence that Mercedes-Benz is continuously seeking ways to improve its approach to fleet business.

Commenting on the completion of the new team Nick Andrews, head of fleet at Mercedes-Benz UK, said: "The new Strategic Account Management team highlights continued progress at Mercedes-Benz UK and promises to both give our customers the level of dedicated service they deserve, as well as enable us to become easier to do business with.

"We are looking to build on the strong sales success we have been enjoying and with our new team of talented and experienced Strategic Account Managers I believe we have the ability to grow sales even further. The improvements we have made this year are indicators that Mercedes-Benz is continuing to strive for excellence in customer service for its fleet customers."

The Fleet Strategic Account Managers will form a seven-strong team reporting directly to Sally Dennis, national fleet sales manager, each tasked with managing a specific region of the Mercedes-Benz UK operations.

James O'Reilly will cover the Scotland and Northern Ireland regions. Previously a relationship director within Lombard's technology services division, O'Reilly brings motoring experience from his time as an area sales manager for CNH Capital Europe, part of the Fiat Group.

The Northern region will be directed by Sam Ragheb who spent seven years within the VW Group working with the Audi and Seat brands as a fleet sales manager and a key account manager respectively.

Damien Rigby has been promoted within Mercedes-Benz UK from his previous role as a district fleet manager and he will be responsible for the Midlands and North Wales regions.

The East Midlands and North London territories will be overseen by Peter White who is leaving his current role as AMG product executive at Mercedes-Benz UK and will join the new team from January 2013. He previously worked as product executive for Compact Cars at smart and has been with the company since 2006.

Simon Lewis heads up the South East and South London regions and brings over 10 years of business-to-business and fleet experience gathered at BMW, Audi, and more recently at Infiniti Europe as a UK fleet sales manager.

The South West and South Wales regions have been taken over by Alex Anderson who brings with him 14 years of experience gathered at Volkswagen and Audi as a fleet sales manager.

Finally, Rob Morris looks after Public Sector affairs. He previously worked as a fleet sales manager for Skoda for seven years.

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