Europcar appoints new director of marketing

Europcar has appointed Andy Furlong as director of marketing and ecommerce.

With a decade’s experience in marketing for the travel industry, Andy Furlong will be focused on creating digital marketing campaigns to grow online sales. 

He reports to Nick Harwood, sales and marketing director for Europcar UK Group.

Furlong joins Europcar from TravelHorizon Group (Aix en Provence), Europe’s largest online ski business, where he was chief marketing officer. Prior to that, he held marketing positions at Mark Warner Ltd, Island Cruises and Thomson Holidays. 

Ken McCall, managing director, Europcar UK Group adds: “Andy’s appointment is part of our ongoing investment in the development of our brands and I am very confident that he will be able to create clear customer messages that promote our expanding range of services, including vans and prestige vehicle hire.”