Paul Philpott, currently chief operating officer of Kia Motors Europe in Frankfurt is returning to become president and chief executive officer of Kia Motors UK and Ireland – the first time a non-Korean has been appointed to such a role at any Kia subsidiary in Europe.

Philpott, 45, was managing director Kia Motors (UK) Limited from 2007 until he moved to Frankfurt in 2009 and will return to the Weybridge base from the start of July this year.

The move comes as part of Kia’s plan to strengthen its global representation and management in individual markets as part of its plan for the further development of its global activities.

Brandon Yea, president of Kia Motors Europe, said: “This promotion is putting an individual with specific local expertise into a role that we have previously filled from headquarters in Korea - as we have developed our operations around the world.

“Now is the right time – in our best performing market in Europe – to change our strategic focus and I cannot think of anyone better than Paul to take on this duty.”