Bentley Motors has announced a global partnership with St Regis and The Luxury Collection Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide. The partnership underpins the heritage and world-class excellence of both brands, creating signature experiences for guests, residents and customers with driving programmes, special events, brand initiatives and house fleets at flagship hotels around the world.

“Starwood’s luxury brands continue to grow globally and so does the global nature of our guests,” said Paul James, global brand leader for St. Regis Hotels & Resorts. “We are committed to providing experiences that far surpass their expectations, and this partnership with Bentley enables our discerning guests to explore must-see destinations in unparalleled style.”

“At Bentley, we are committed to maintaining our position as the definitive British luxury car company” said Joe Ashworth, head of customer relations at Bentley Motors. “It is therefore important that we partner with a pinnacle brand that underpins our own values of craftsmanship, style and sophistication. Our current and prospective customers recognise the heritage of both brands, and with Starwood’s Luxury Brands we aim to broaden the appeal and experience of Bentley.”