The Peugeot 301, which in time is expected to become one of the Marque's best selling vehicles worldwide, is positioned at the heart of its segment.

The 301 was developed to adapt to all conditions of use, and extremes (hot countries, cold countries, and poor roads). With an overall length of 4.44 metres it sets itself apart with an optimised structure.  The range of latest generation petrol and diesel engines on the 301 is suited to the expectations of target markets, with power values ranging from 71 bhp to 115 bhp and manual, piloted or automatic gearboxes:

The new Peugeot 301, manufactured in Vigo (Spain), will have its world premiere at the Paris Motor Show in September. It will then go on sale from 1st November 2012 in Turkey then into Central and Eastern Europe, Russia, Ukraine, Greece, The Middle East, Gulf and African States, as well as in certain Latin American markets.